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ESC India was specifically created for embedded systems engineers and technical managers who are actively seeking to upgrade their design expertise, knowledge and skills, as well as provide answers to their design challenges. ESC India 2009 will be the one place where you can be assured of reaching these decision makers and designers driving India's fast-growing embedded systems design developments.

Definition: An application specific standard product or ASSP is an integrated circuit that implements a specific function that appeals to a wide market. As opposed to ASICs that combine a collection of functions and designed by or for one customer, ASSPs are available as off-the-shelf components. ASSPs are used in all industries, from automotive to communications. Examples of ASSPs are integrated circuits that perform video and/or audio encoding and/or decoding. Source: Wikipedia (http://en.wikipedia.org/wiki/Application_specific_standard_product)